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What Travel Editors Look for in 2025
Want to be featured in top travel media? Here’s what editors are looking for—and what they’ll ignore—in 2025.
What to Include in a “Digital Press Kit” for Experts
A strong press kit makes you easy to book, quote, and feature. Here’s what experts should include in 2025.
The Founder as Media Personality
Your voice is your brand. Learn how founders are embracing the role of media personality to shape perception and lead.
Celebrity Wellness Collabs That Actually Work
Not all celeb wellness collabs are fluff. Here’s how to spot (and pitch) the ones that actually deliver results.
What Journalists Wish PR Pros Understood in 2025
Want better press? Start by seeing things through the journalist’s eyes. Here’s what PR pros need to understand in 2025.
Personalizing Wellness: The New Frontier
Wellness is no longer one-size-fits-all. Explore the rise of personalization in health routines, products, and platforms.
Breaking Into Traditional Media With Cause Stories
Even in a digital-first world, traditional media still matters—especially for cause stories. Here’s how to pitch them right.
The Psychology Behind Beauty Brand Color Palettes
Color is more than aesthetics—it’s strategy. Learn how beauty brands use color to shape perception and emotion.
Why Every Artist Needs a Personal Brand Playbook
Your art deserves an audience. Here’s why a personal brand playbook helps artists build visibility without selling out.
The Evolution of Fashion PR in the Post-Print Era
Fashion PR has outgrown magazines. Here’s how today’s tastemakers earn relevance through content, creators, and culture.